My Story
Olive Tree Digital is my freelance marketing practice, built on a background that spans film production, content creation, and brand strategy.
I began my career in digital film production, working with video, photography, and storytelling from behind the camera. That experience taught me how brands truly show up in the world. I learned how people engage with content, what feels natural on screen, and why a message becomes stronger when it is honest and thoughtfully crafted.
That creative foundation naturally developed into social media management, corporate marketing, and brand-led campaigns. Over the years, I have worked across agency, in-house, and freelance roles, supporting founders, teams, and organisations with content strategy, social growth, paid campaigns, launches, and reputation-led work.
Today, I work as an independent marketer, leading projects from start to finish with a hands-on and considered approach. I shape strategy, create content, define brand voice, and manage execution myself, drawing on experience across video, photography, copywriting, design, public relations, and paid media.
I work directly with clients, keeping communication clear and collaboration straightforward. When a project calls for additional expertise, I collaborate with trusted specialists, ensuring the thinking, direction, and delivery remain consistent throughout.
I see design, content, and marketing as forms of storytelling, focused on creating clarity and meaningful connection.
Experience & Focus
I’ve worked across hospitality, food and drink e-commerce, health and wellness, fashion, and property. My experience also includes professional services such as healthcare, dental tourism, construction, and legal firms, often supporting entrepreneurs navigating growth and visibility.
What shapes my approach
Storytelling
I believe the strongest brands are built on stories people recognise themselves in. I focus on shaping narratives that feel human, intentional, and grounded, so audiences don’t just consume content, they connect with it.
Visual Craft
Visuals are not decoration. They are language. From photography and video to design and layout, I create work that feels considered, cohesive, and emotionally clear, ensuring every visual choice supports the story being told.
Strategic Clarity
Good strategy brings focus. I help brands strip away noise, define what truly matters, and move forward with confidence. Every decision is guided by purpose, alignment, and long-term growth, not trends or guesswork.